"This year, within the framework of our social responsibility, we have adopted a policy to be next to education, art, development programs and such initiatives. That's why we kindly agreed to support this festival. Besides, in this difficult period of global challenges, it is undeniably even more important to support the programs through which Armenian content is created and popularised," mentioned Mane Martirosya, the Executive Director of Nairi Insurance.
The Newmag summer festival is not only a book festival but it also unites other branches of art: theatre, poetry, music, applied art, and photography. According to Artak Aleksanyan, the CEO of Newmag, they’re excited that their partners have noticed the enormous amount of work that was being done, joined and supported the creation of the Armenian content and literature creation, and pushed the Armenian art development forward.
"We are really happy and excited about this cooperation because Nairi Insurance is an institution-building company in our country. First of all, we are happy, because the business and the insurance company support the creation of the Armenian language content," noted the CEO of Newmag.
Just to add Newmag intends to publish 52 books this year.